Nowadays, social media presence is the key to reaching new audiences. As easy as it may sound, frequent Instagram users know that it takes more than a nice feed to create a supportive following. So? How do we bite this problem in the butt…
Tip 1: Interact with others
This may sound crazy… But social media has SOCIAL in its name for a reason!
Go out there and reach out to other accounts like yours on the explore page. Like and comment by complementing their content, asking them a question, or inviting them back to your page. People like to follow organic accounts, so the more human you are, the better!
Remember: By reaching out on the comment section you are not just talking to the post owner, but all the people engaging with that post. Be friendly and stand out!
Tip 2: Use your stories!
Stories are a great way to expose yourself on Instagram, according to stats by 99firms, One-third of the most-viewed Instagram Stories are from businesses. Take the opportunity to listen to your audience’s opinion with story gadgets, gain exposure by tagging similar accounts to yours, or add hidden hashtags to reach individuals with similar interests.
Tip 3: Hashtags
You're probably skeptical to use them, but DO IT.
Create a hashtag group that expresses your account’s nature. By using a mix of long-tail hashtags & short-tail hashtags you can create a hashtag formula this will expose your post to people that fit your target persona.
Pro Tip: For a business page, I recommend to use as many hashtags as needed because it will extend your reach. As for personal accounts, stick to a pattern of 3-5 hashtags per post