Is LinkedIn a good marketing tool?

The rise of LinkedIn took the world by storm. Now it is easy for professionals to virtually network, find jobs, or spread knowledge. All in the comfort of their own home. However, can a marketer utilize LinkedIn as a tool?

Reading the fine print:

Marketing through LinkedIn works great if you are using a B2B approach. According to LinkedIn.com, 4 out of 5 LinkedIn members lead business decisions. This comes as an advantage to individuals who are promoting B2B services since many big bosses have an online presence. However, you can still market your brand according to your Industry. The beauty of LinkedIn is that the platform is all about communicating to the right audience and building professional relationships. Go out there and offer your services, perhaps using LinkedIn marketing is right for you!