Facebook has become a preferred platform for digital marketers to pray. However, the site is so saturated with advertisements that it has interfered with Facebook's vision: "People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.".
So, before you begin using Facebook ads, here are some things to think about according to Gillssolutions:
Pros
Microtargeting: A precise way to reach your target
The Biggest social media platform: around 70% of the internet uses Facebook
Trusted advertising form: In the algorithm we trust!
Cons
Reports may be misleading: Very generic reports & they have a reputation of being incorrect
It is not the most preferred platform: Depends on whom you're targeting
You have to pay to see results: Everything with Facebook involves money... So get your wallet ready